In order to convey the values of IMEP and attract new enrolments, the first step was to revitalise the existing graphic charter and highlight it on the new website. The aim was to ensure a striking visual presence commensurate with its international status as a “École Supérieure des Arts”.
The redesign of IMEP’s digital identity reflects the technical nature of their field of expertise and their passion for the musical arts. The choice of colours and geometric elements in the visual system communicate this technicality, while highlighting the accessible and human aspects of the Institute.
With a view to extending IMEP’s international reach, La Niche has installed a plug-in that allows the site to be automatically translated into English. This feature will facilitate access to the site’s content for an English-speaking audience, enhancing IMEP’s visibility on a global scale.
IMEP’s request was explicit: eliminate the information clutter and restructure the entire content. The result is a comprehensive, feature-rich website, tailored to IMEP’s unique needs and ready to deliver an exceptional user experience. UX UX and always UX! (By the way, if you’d like to find out more about this, don’t hesitate to read our article + link)
Secondly, our teams set about configuring the IMEP Mailchimp account. We set up an efficient system enabling the IMEP to communicate about upcoming events in an impactful way. This included the creation of a template consistent with the Institute’s visual identity, ensuring harmonious and professional communication to promote the various artistic initiatives.