Belcenter

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Digital Strategy
Website
Brand identity
SEA
Brand design
UX/UI

Services

Strategy
Marketing
Design
Development

A passion for telecoms to serve your business

Belcenter is a fibre-to-the-home telecoms operator dedicated to the self-employed and businesses. It was founded in Belgium in 2000 by a group of telecoms enthusiasts and professionals. The company sets itself apart from its competitors by offering unique packages and tailor-made solutions to meet every need. Belcenter also boasts a high-performance network in 5 European countries.

Belcenter’s original ambition – to become a different kind of internet service provider in Belgium – has never wavered. Now focused on businesses, the company has developed a modular telecoms offering that is unique in Begium.

A human, high added-value identity

In order to convey Belcenter’s values to the public, it was essential to design a visual identity that was as versatile as possible, allowing them to stand out from the competition in all the ways they are used every day.

Designed around a simple but powerful monogram, Belcenter’s identity reflects the technical nature of their trade, as well as their commitment and passion for it.

This technicality is reflected in the cool tones of the palette and the geometric aspect of the visual system, while their passion is represented by warmer tones and a photographic direction that is tailor-made, human and accessible.

An uncompromising website

Built using WordPress CMS, the Belcenter site is a faithful representation of the company’s visual identity, with modular components and a focus on lead generation.

Whatever the needs, the design system (the site’s structural components) has been designed to allow any type of page to be created using a set of interchangeable, custom-made blocks. Upgrading your website after it goes live has never been so easy!

A photoshoot (photos and videos) to anchor our client in reality

Our client wanted unique, human imagery to avoid clichéd images and other image banks. So we did a photo and video shoot with the whole team and even some illustrations.

“From design to implementation, it’s so nice to be able to do everything with just one agency!

Nicolas Breuer

CEO & Network Director, Belcenter

Visiter le site de Belcenter

The result is a strong, timeless visual identity for this iconic digital supplier.

The identity system was developed to allow autonomy, flexibility and simplicity of production for a wide range of applications, while maintaining a strong, consistent and premium communication that perfectly reflects the brand’s DNA.

This great adventure doesn’t stop there, Belcenter has once again turned to us to strengthen its online presence, and more specifically on search engines, a key element in a B2B approach. Nicolas and Frédéric asked us to set up their SEA campaigns. The challenge? An ultra-competitive field parasitised by queries from private individuals. We had to patiently optimise our approach over the months to generate solid conversions.