Jean Boghossian, a multidisciplinary abstract artist whose recent works all bear varying degrees of traces of degradation through burning, desired to exhibit his work internationally and enable everyone to understand his works by displaying them in the best possible manner. Here we are witnessing one of the many facets of the digitalisation of the art world…
We were commissioned to completely redesign his website and branding, and so our team had to start from scratch. Immersion was our watchword! We then started from a sober base in order to allow each work to come to life behind a screen. The basic point was to work on the structure and user experience rather than the branding.
Our mission was to highlight the artist’s works, his career and his various news and exhibitions, but also to optimise his natural referencing (SEO) in order to strengthen his international visibility.