Dynamic Flow supports companies in their day-to-day management tasks, but the time had come for them to think about modernizing and adding some dynamism to their own brand image. The sheer complexity of their apps called for a kind of branding that conveyed more information, one that they were motivated to renew.
They turned to La Niche for our Branding services, to conduct a full review of their visual identity.
What made this task unique? The very specific needs as regards functional icons, given that these icons are their primary axis of visibility. The logo is therefore of secondary importance in this project, since it does not appear when users use Dynamic Flows in Outlook or another Microsoft tool. The challenge is therefore to create a set of icons that represent Dynamic Flows, in a qualitative sense, in the daily use of the tool, so that their visual identity can be felt as much as possible, but also so that people can understand what their icons mean the first time they look at them.