Le Pavillon

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  • Identit√© de marque

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  • Strategy
  • Design
  • Marketing

A real cultural flagship at the top of the Walloon capital.

Overlooking the city of Namur, on the heights of the Citadel, the Pavillon opened its doors in March 2021, as a place of exhibition and promotion of digital and digital cultures. A new start for this project, originally planned to represent Belgium at the 2015 Milan World Expo.

Governed by the KIKK, historical partner of La niche, and new cultural attraction in Namur, we wanted to contribute to the adventure, by giving the Pavilion a brand image worthy of its mission.

An accessible and colorful identity, adjustable to the wind.

Given the diversity of the projects, and of the Pavilion’s audience, the first criterion was to define a large identity, inclusive and accessible to every visitor and participant.

Inspired by the shape of the building, we naturally went for a geometric logotype, also representing the “P” of Pavilion, the representation of a flag bearer, a surprised face, as well as a relatively large color palette, to offer flexibility to the charter, bring freshness and great energy to the visual identity.

A communication campaign is better than a long speech!

For its first ephemeral exhibition, Le Pavillon was also able to count on La niche for the creation and support of a promotional campaign on social networks for its “Humans/Machines” exhibition, thus ensuring optimal visibility despite a short window of time.

The result, a strong and playful visual identity for this new emblematic and touristic place of the Walloon capital.

The identity system was developed to allow autonomy, flexibility and simplicity of production for many applications while maintaining a strong, consistent and playful communication that perfectly reflects the dna of this new cultural and touristic place in Namur.

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