In 2021, the covid-19 did not spare the appointment of car lovers, and like many other popular events, the Motor Show had to keep the doors closed. Renault and Dacia want to react and offer the public an easy and practical customer experience. The two brands mobilized and asked us to intervene in order to create a unique experience: virtually reproduce the experience of the Auto Show.
The stakes were high and the challenge exciting: we were two months away from the show. We created a digital platform in record time, which allowed for conversion optimization. The site is designed as a complete interactive experience. The result is a simple and immersive experience for the public to discover their latest innovations. The results are convincing and the site meets the ambition.