Among the most famous and recognized e-shops like Zalando or Sarenza, and the giants of streetwear fashion like Carhartt or Vans, the O’Street eshop must make its place. The challenge is great, the sector ultra competitive (online and offline), the subject very trendy. The niche accepts the challenge and will make the O’Street eshop exist alongside the big brands that take all the space… or almost.
Their strength? The founders of O’Street are true actors of the urban culture and have developed a real community around their concept. O’Street benefits from a real credibility on the ground, thanks to local events and collaborations, an advantage that the big online sales platforms, known for their purely commercial image, do not have.