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  • Social Media Advertising
  • Search Engine Advertising
  • Design & Motion Design
  • Video Production


  • Communication
  • Marketing Digital
  • Data-Driven Marketing

O’Street, the competition of online sales

O’Street, a Skateshop and trendy Streetwear store in the heart of Namur, called on the niche to make a place for itself in the hyper-competitive sector of online sales of clothing and skates to the young public.

O’Street is a Skateshop, Streetwear and Graffitishop located in the center of Namur. Real actor of the urban culture, the founders knew how to develop a real community around their concept. O’Street is two physical stores, an online shop, a brand and above all, a committed, passionate and engaging state of mind. O’Street has had the best sales progression of the Carhartt brand in Europe in the Independent Shop category.


The challenge

Among the most famous and recognized e-shops like Zalando or Sarenza, and the giants of streetwear fashion like Carhartt or Vans, the O’Street eshop must make its place. The challenge is great, the sector ultra competitive (online and offline), the subject very trendy. The niche accepts the challenge and will make the O’Street eshop exist alongside the big brands that take all the space… or almost.

Their strength? The founders of O’Street are true actors of the urban culture and have developed a real community around their concept. O’Street benefits from a real credibility on the ground, thanks to local events and collaborations, an advantage that the big online sales platforms, known for their purely commercial image, do not have.

Our tailor-made digital solution

Our strategy to meet O’Street’s needs has been to focus on online advertising on social networks, primarily on Instagram but also on Facebook, and Search Engine Advertising (SEA) on Google, the media where young people are found. If they do not always buy directly, they are prescribers with their parents, who are also targeted by the campaigns.

We created awareness campaigns around the O’Street brand, in order to reinforce the brand’s strong point, i.e. a credible image in the eyes of young fans of urban culture, and to benefit from it in the long term, as well as conversion campaigns to boost sales on the eshop, to convert the right audience and above all, to build loyalty.

A real work of audience strategy was done before the launch of the digital actions in order to target children and teenagers in a personalized way, and by extension the parents, and this, at the local level in Namur, but also in Wallonia and Brussels.

On the Google search engine, we made the strategic choice to work on more generalist editorial content, with which the young public identifies, to avoid the keywords used by the big brands which are expensive at Google auctions.

The fashion industry is a fast-moving and ever-changing universe, so it is essential to keep a visual consistency. We have therefore made it a point of honor to create and respect Social Media guidelines between the different campaigns, which guarantees a better relevance of the ads and therefore a better visibility, for results that are up to par.

We went to meet our partner’s universe by organizing a video shoot in the field, in places frequented by young skaters in Namur, again in order to reinforce and nourish the image and credibility of O’Street. A content strategy that resulted in a storytelling in the image of the brand and videos that slam!

The results

O’Street and the niche, it’s a perfect match! A true collaboration between the two teams. Thanks to a face-to-face meeting every week, weekly reports and schedules prepared in advance, the content produced is powerful, and the work between our two teams is fluid and efficient. The results are there and the brand is increasing its sales, in addition to its online and in-store traffic.

We have established a true partnership with O’Street and have created a real complementarity. Thanks to O’Street’s involvement in its communication and the management of its organic publications, it allows the niche to bring its expertise to what it does best and to bring real added value. Our collaboration is long term and we accompany them, day after day, to digitalize their activity.

The implementation of a collaborative tool, a fully customized Dashboard Data Studio, has also helped O’Street to follow the results and conversions of the campaigns coming from social networks and Google in a regular and autonomous, precise and constant way.

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