KIKK’s request is simple: to sell the festival tickets. 3 types of tickets: the Thursday/Friday conference combo, the KIKK in town and the Workshop Kids. 4 different audiences must be reached and converted: the family audience with children, the exhibition and innovation audience, the more informed B2B audience and finally, the more precise and niche professional audience. Their objective is clear and strict, both in terms of number of tickets and timing. We accept this challenge!