A simple and strategically relevant idea
The concept is simple, having a direct visual link with the idea of a path to put the brand in context. Red to blue to go from the problem to the solution and of course, create with the symbol the letter “J”. But not only, because you can find all the letters of jack in this symbol.
The workshop highlighted two opposites, the expert side (AGC) and the flexibility of the solution. So we chose a strong and well-established typography to bring the expertise to a very flexible symbol.