With its clever content strategy, Herve Société’s website has managed to engage and appeal to its community of cheese lovers as well as fans of the Pays de Herve and the sector’s professionals. Original recipes, manufacturing secrets and labelled products are all part of the rich content available on this site of many flavours.
For 3 years, Herve Société has been entrusting us to manage its social media presence. Together, we are creating an engaged community, a real identity and a digital presence through creative and regular social media communication and regular strategic workshops. This is an appetising digital strategy and one on which we are proud to work. We are particularly proud to have showcased some Herve Société recipes and to have founded an annual blogger campaign, as well as an SEA campaign to add dynamism to the overall package!
Dynamic by nature, this cheese producer has also entrusted us with implementing a number of meaningful promotion activities. A competition organised in collaboration with top Belgian chef Julien Lapraille, in which Lapraille himself was the prize, was the most recent of these. The outcome? Almost 1000 email addresses collected and a huge surge in traffic on herve-societe.be, with more than 16,000 pages viewed that month.
We also developed a mini-site for La Meule du Plateau, a new cheese producer in the Pays de Herve. This is a local project promoting local retailers which is carried out alongside regular SEA campaigns as well as rigorous and frequent monitoring through a bespoke dashboard making it possible to identify which specific content users are interested in and assess whether a given strategy is working or not.
