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  • Brand identity
Graphic design
  • Illustration
  • Photo shooting
  • Packaging design


  • Strategy
  • Design
  • Development

Founded in 1991 by Bruno Thysebaert and Sandra Lennertz, the Bio-Life laboratory is a Belgian company specialised in the manufacture of food supplements. From the outset, Bio-Life has been driven by a strong belief in naturalness and ecology, which the founders have instilled into all the company’s activities.

Bio-Life was looking for a partner capable of supporting its growth and its commitment to high-quality, healthy products.

The challenge ?  

Be-Life called on our expertise for a complete overhaul of its website, triggering a strategic collaboration that transcended the boundaries of digital. Our mission evolved over time, extending from the creation of a B2C site to a branding overhaul, encompassing complex aspects such as the B2B part and the setting up of an extranet.

Evolution of visual identity: logo, packaging and branding

The evolution of Be-Life’s visual identity has been marked by an in-depth overhaul of the logo, packaging and branding, with the aim of revitalising the brand and underlining its commitment to naturalness and ecology.

The refreshing of the new logo was guided by the desire to create a distinctive and contemporary identity, in line with Be-Life’s evolution, while preserving its essence. This transformation also extended to product packaging, with a careful review of each label to reflect the new brand identity.

At the same time, we developed a comprehensive compendium, detailing the essential elements of the new Be-Life product range, to provide a complete and practical resource for all internal and external brand stakeholders.

In addition, a comprehensive brandbook has been produced, detailing Be-Life’s philosophy and core values. This strategic document now guides all communication initiatives and ensures consistency in the way the brand is represented across all media.

To support this approach, brochures have been designed to present Be-Life products in a clear and engaging way. In addition, we have developed a PowerPoint template to facilitate the creation of professional presentations that scrupulously respect the brand’s visual identity.

A range of printed materials

To follow through on the new visual identity it had developed, Be-Life asked us to produce a series of printed materials. We began by creating a template for the labels on the jars of the entire range. We then had to insert all the information on this template and produce one label per product. To carry out this operation. We took the information directly from the PIM and the DAM and automated the creation of the labels in Adobe Indesign.

PIM (Product Information Management) is a centralised system for collecting, managing and distributing product information such as descriptions, specifications and prices in a structured way. 

DAM (Digital Asset Management) is a digital asset management system that stores, organises and searches digital files such as images, videos and documents.

An intuitive, user-friendly website 

The aim here was to provide Be-Life with a bespoke website, transforming the experience for both B2C and B2B customers. 

For the B2C segment, we created an intuitive website, offering a user-friendly interface to enable end customers to navigate easily and access essential product information quickly.

The challenge became even greater with the transition to the B2B segment. The adoption of a headless architecture, favouring dissociation between the frontend and the backend, provided a high degree of flexibility, essential for meeting the specific needs of Be-Life’s B2B customers. 

The use of the CookieYes plugin has ensured ongoing compliance with RGPD rules, with the aim of always being compliant on this point!

“Congratulations to the whole team! And thank you for this great collaboration!”

A brand new look for the Daysi range 

Be-Life, which specialises in the manufacture of natural food supplements, recently launched its new Daysi range. A range made by women, for women. 

Be-Life challenged us to create a distinctive brand identity while ensuring consistency with the existing brand. 

We wanted to create a unique branding for the Daysi range. To do this, we took into account the brand’s values, as well as the needs of its target consumers. 

As well as creating a new visual identity, our team also developed new labels, new artwork and a brand new landing page to effectively promote the new range to its target audience. In addition, a photo shoot was carried out to showcase the products and enhance their visual appeal.

A rewarding collaboration

This project required a great deal of rigour and excellent organisation to complete all these tasks on time. It was thanks to a close and rewarding collaboration with a passionate customer that we were able to put in place real support and hand-in-hand work between our team and that of Be-Life.

Since the completion of this project, our collaboration with Be-Life continues 🤩 On the contrary, we continue to develop new and exciting projects together. This close and rewarding partnership has strengthened the bonds between our two teams and developed a solid mutual trust.

The challenge was daunting, but our team of experts worked to deliver results that lived up to their expectations.

Next cases


Using digital to scale up