The challenge is huge: to develop a positive communication campaign in a hyper-polarized public debate, to reassure the citizen without being condescending, to reach out to all segments of the population and therefore to multiply the contents and approaches. For La Niche, the scope of the campaign and the resulting responsibility towards citizens is totally unprecedented.
The campaign follows the news closely, with intense peaks and expectations among the population that are very varied. In short, we have to juggle all this. To enable everyone to return to a normal life, our objective is clear: to try to raise awareness of vaccination despite an explosive context.