It’s more than just a trend! Many of us are now seeking to give meaning to consumption and are increasingly turning to local and sustainable solutions. Moreover, the Covid crisis has meant that the consumption of food products in short circuits is appealing to a growing number of consumers. Proximity has become an underlying value of consumption.
APAQ-W wanted to respond to this basic trend with the #jecuisinelocal and #jejardinelocal campaigns. Their goal: to be guaranteed direct contact with consumers, who are made aware of the need to adopt quality food habits – in particular through favouring short circuits and rational consumption.